Strategy and the Fat Smoker

by David Maister

Much of what professional firms do in the name of strategic planning is a complete waste of time, no more effective than individuals making New Year’s resolutions.

The reasons are the same in both situations. Personally and professionally, we already know that we should do: lose weight, give up smoking, exercise more. In business, strategic plans are also
stuffed with familiar goals: build client relationships, act like team players, provide fulfilling, motivating careers.

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